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Samsung SDI, targeting the North American market with automotive batteries and high-tech materials

01/12/2015

Samsung SDI, targeting the North American market with automotive batteries and high-tech materials Image


Samsung SDI, the world-leading material and energy solution provider introduced automotive batteries and engineering plastic materials targeting the North American market at the Detroit auto show. Samsung SDI showed off automotive batteries for electric vehicles as well as advanced materials for the interiors and exteriors of conventional vehicles at the 2015 North American International Auto Show.

This was the first time for Samsung SDI to display automotive batteries and materials together at a trade show in the wake of its merger with Cheil Industries’ materials business unit last July. Samsung SDI aims to expand its competitiveness in automotive batteries to lightweight and functional materials for automobiles so that it would provide leading battery and material solutions in the global automotive market that satisfy both manufacturers and end customers.

Samsung SDI introduced four types of automotive batteries: First, 120Ah High Capacity Battery Cell designed to support long driving distance. Second, Battery Module interchangeable between Plug-in Hybrid Electric Vehicle (PHEV) and Electric Vehicle (EV). Third, Compact Design Cell of which height is reduced to that of conventional cylindrical batteries. Lastly, Low Voltage System (LVS).

Samsung SDI also presented various eco-friendly materials with improved functionality for interiors and exteriors of automobiles, which is an attempt to extend Samsung SDI’s engineering plastic material competitiveness in IT devices and home appliances to automotive industry.

One of Samsung SDI’s attention-grabbing technologies is ‘Non-Painting, Metallic Material’. This material does not require painting process as it has its own color. It is strongly resistant to scratch-induced peeling and discoloration. The material has been applied for the center fascia of Ford’s Mondeo 2015 model. It won the top award in materials at the SPE Automotive Innovation Award in 2014 with its technological breakthroughs.

Seoungku Lee, Executive Vice President of Chemical Business at Samsung SDI said “We would beef up product development for part makers and increase the share of high value material solutions in product portfolio in partnership with automakers.” He added “Samsung SDI will lead the market with differentiated, highly competitive products”.

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