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News | LOTTE Advanced Materials

4 affiliates of Chemical Business Unite of LOTTE Group takes part in “Chinaplas 2019”

05/27/2019


  LOTTE Group’s four chemical units jointly attended ‘Chinaplas 2019,’ the annual plastics and rubber trade show, held at the China Import & Export Fair Complex in Guangzhou, China from May 21-24, demonstrating their cutting-edge technology and solutions.

Chinaplas is Asia’s largest plastics and rubber trade fair. This year, some 3,600 companies from 40 countries took part in the show, including BASF, DOW and DUPONT. LOTTE Group’s four units -- LOTTE Chemical, LOTTE Chemical Titan, LOTTE Advanced Materials and LOTTE Fine Chemical -- have been jointly participating in Chinaplas since 2017.

The joint exhibition booth introduced the group vision of ‘Lifetime Value Creator,’ under which its chemical units are creating future value. The four chemical companies also unveiled the state-of-the-art material solutions in their specialized fields. Notably, the video of automotive projection mapping offered visitors from around the world a glimpse into the synergy for the cutting-edge car of the future.

The booth was divided into four zones: Corporate Profile, Driving Value, Enriching Value and Powering Value. The booth showcased the latest material solutions ranging from everyday household goods to industrial products and diverse professional business solutions in a way that reaffirmed the group’s mission, ‘We enrich people's lives by providing superior products and services that our customers love and trust.’

1) Corporate Profile Zone summed up the synergy and vision for the four chemical affiliates of LOTTE Group. The zone introduced global network, business portfolio and detailed product production capacity. On the opposite side stood L-story, a touch-based interactive wall that featured the four units’ representative products and solutions.

2) Driving Value Zone displayed automobile parts by design and lightweight features, while playing 3D images using a beam project, screen and a real car on the front of the booth to express the synergy of future automobiles delivered by the four chemical companies of LOTTE Group.

3) Enriching Value Zone displayed various kinds of everyday products such as food containers, home appliances and mobile devices in a comfortable residential setting, generating a friendly image in which LOTTE Group is always with customers ‘in every moment of life’. In addition, antenna for 5G service was also on display, creating the image of LOTTE taking steps to prepare for the future.

4) Powering Value Zone featured a variety of products for industrial, IT & energy, medical applications that are needed for a sustainable life, introducing high-functionality lineups optimized for respective fields.
The four chemical units of LOTTE Group will continue to take various ways to help deliver the group’s vision of delivering value to customers in every moment of their lives.

In addition, LOTTE Group’s four chemical affiliates are set to participate in ‘K 2019’*, the world's largest plastics and rubber exhibition which will be held in Dusseldorf, Germany from October 16-23 this year.

 * K 2019 is one of the world's three largest plastics and rubber fairs, along with NPE of the United States and Chinaplas of China. The K exhibition, the biggest in scale, is held once every three years. The 2019 edition will be held for seven days in Dusseldorf, Germany from October 16-23. Visitors can check out a variety of plastic solutions such as plastic products, processing and production machines, rubber processing machines, semi-finished goods, auxiliary materials and raw materials.

 
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